This ad was a team building exercise which we conducted at one of Mandy's retail conferences with our national brand agents (a mixture of fun-loving individuals who respectfully knew very little about making an ad). We were briefed during the course of the day and deadline was that very evening - from initial concept to filming, voice over and "that's a wrap"! My particular group had to convey the benefits of the new fabulous film wax in an appealing and lasting way. We trust you'll enjoy this ugly-duckling-to-film-star tale.
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