Dow Corning Dual-Brand Strategy: Business Model Innovation for Strategic Growth

Tom Cook, corporate vice president and Northeast Asia president gave a lecture at Seoul National University (SNU) in Korea. He discussed how Dow Corning's business model has changed through the dual brand strategy, and how this has enabled Dow Corning to become more successful. He attributed Dow Corning's achievements to strong leadership, an ability to take risks, and the key belief that "Our customers' success is our success."

To find out more about Dow Corning visit www.dowcorning.com

Category:

Science & Technology

Tags:

• Tom Cook
• Dow Corning
• XIAMETER
• Dual-Brand
• Two-Brand
• Innovation
• Business model
• SNU
• Seoul National University

[MrRunner64]

Thanks for sharing - Really gave meaning as to why Dual Brand Strategy is not used only to "exploit" market to full at the same time "ripping" full price paying customers off.

[abigailbaker48]

wow..love the video..Thanks a lot!

[tbointernational]

Thanks a lot for sharing this. Gained useful knowledge from this lecture.