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Jeff Staple's Vision of Two American Icons | Jeep® & USA Basketball

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Published on Jul 16, 2012

In collaboration with the Jeep® brand, to celebrate their partnership
with USA Basketball, Jeff Staple and his team set forth to create an
iconic yet versatile design that captured the spirit of sport,
basketball and American pride. The outcome was the triumphant creation
of the a partnership logo that brings the Jeep® brand and USA
Basketball "Believe" collection to life. The logo being a one of kind
take on Americana, encompassing street culture, and do-it-yourself
construction to help project the true essence of the passionate
support of USA Basketball.

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