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Published on Jul 16, 2012
In collaboration with the Jeep® brand, to celebrate their partnership with USA Basketball, Jeff Staple and his team set forth to create an iconic yet versatile design that captured the spirit of sport, basketball and American pride. The outcome was the triumphant creation of the a partnership logo that brings the Jeep® brand and USA Basketball "Believe" collection to life. The logo being a one of kind take on Americana, encompassing street culture, and do-it-yourself construction to help project the true essence of the passionate support of USA Basketball.