Defined by Bertuccis as: The fork, its when you choose eating in or eating out, the spots expose the daily fork-in-the-road (and on the plate) conversation that consumers face when deciding, Whats for lunch? or Whats for dinner? The Heard at the Fork ads feature a husband and wife experiencing the fork-in-the-road question about themselves and their family while exposing several related and humorous instances they face.
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