Multiplatform Engagement Through Apps - MIPTV 2011
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Uploaded by mipmarkets on Apr 5, 2011
Discover the latest developments in Apps and learn how to make sense of multitude of development platforms and emerging distribution channels:
TV programme content delivered on rich media tablets and the latest smart phones via Apps
Internet/TV apps and widgets, running on the new internet enabled tv sets
Social TV Apps, which enable consumption of TV programmes on social media platforms, and build communities around TV programmes through tablets or internet TV sets.
This session explored both the creative and business opportunities and challenges around creating and marketing TV Apps. What is the potential of social TV? What is the future beyond TV Apps?
Moderator
Richard Kastelein, CEO, Agora Media Innovation and Publisher, Appmarket.tv
Speakers
David Jullien, Director, Business Development, Digital Gaming, Endemol Worldwide Brands
Jeroen Elfferich, CEO, Ex Machina
Tom McDonnell, Commercial Director, Monterosa
Daniel Saunders, Head of Content Services, Samsung Electronics Europe
Patrice Slupowski, VP, Digital Innovation and Communities, Orange
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