Asher Agency traveled to Indianapolis August 24-26 to produce five TV commercials for a statewide Ivy Tech campaign. The campaign will showcase some of the ways in which Ivy Tech strengthens Indiana's workforce and provides education and training that improves students' employability and earnings potential. We also developed a microsite—MakingIndianaGreat.com—that will feature video clips, data and stories about Ivy Tech's impact on Indiana's economy. Outdoor and radio are also being planned. The talent in these commercials included employers who have hired Ivy Tech students or received training through the colleges Workforce and Economic Development division, as well as Ivy Tech alumni.
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