White Bull Lager - The World's First Branded Army

The story of how SABMiller's beer brand 'White Bull Lager' helped the World's newest country South Sudan get to its feet and defend its hard-earned freedom.

(Cannes Future Lions entry 2010)

Search for WHITE BULL LAGER on Facebook.

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• 2011

[geraldchensel]

This is horrible. Tasteless, ignorant. Very very uncool.

[tommo9]

@geraldchensel THanks! I've had a look at your channel. That party looked cool!

[BallsEyeeclectic]

it ain't future lions man. all of this could have been produced 20 years ago, and it's just copying what john st. did

seems like you had fun creating this video... millions of people didn't have fun in sudan, they are dead.

[tommo9]

@BallsEyeeclectic South Sudan will celebrate its declaration of independence due on July 9 this year. It wasn't possible for South Sudan to have a brewery 5 years ago (let alone 20 years ago!) so therefore it wouldn't have been possible to advertise this product (White Bull Lager) from the global brand SABMiller in this manner .

But you're right, it was fun to make.

Did John St. brand an army too?

[BallsEyeeclectic]

@tommo9 you know that it's not true. don't try to hide man. it's about making use of technological innovation and combine it with a great idea. fail.

[tommo9]

@BallsEyeeclectic 'Advertise a product from a global brand in a way that couldn’t have been done five years ago, to an audience of your choosing.' I don't see the words 'technological innovation.' Do you? It is you that has failed - failed to understand the brief.

[RoderickBanner]

I can't see any reason why the military couldn't be sponsored. War is a pointless and brutal game designed to inflate the egos of idiots and to make rich people richer. Advertising is the same but much less brutal. Lighten up. Open your hearts to the Nike AK47...

[AzeGeoMan]

RED BULL IS STRONGER!!!!:))

[shizont]

Another step in he military-industrial complex, the insinuation of corporatins into all aspects of life. See also "Idiotocracy" and Brawno

[southsudanvoice]

controversial add lol

[Akuol124]

This idea is insane. I don't see any positive social benefits the white bull beer is contributing to the people of South Sudan rather than cutting their lives short and destroying their families. South Sudan army fought for decades without proper military equipment and they managed to liberate South Sudanese. If the white Bull introduces its ill idea during the years of struggle, South Sudan army could have not managed to protect its people. I hate the white bull badge on the army uniform.

[pooponastick3214]

meh

[victoriatrow]

I want a White Bull... The brewery should do a global launch off the back of this

[tdslj]

this will not win

[atuonad10]

Very good and great voice over



[TheChristinarodgers]

not the best camo though...