Radiohead, MTV EXIT and USAID - All I need

Radiohead, one of the world's top bands, has joined the MTV EXIT (End Exploitation and Trafficking) campaign, a partnership between the U.S. Agency for International Development (USAID) and MTV to raise awareness about human trafficking. The collaboration takes the Asia MTV EXIT campaign to a global audience, reaching as many as 560 million households worldwide.

"Radiohead is taking MTV EXIT to a new level and expanding the Asia campaign, which is on air, online and on the ground," said Olivier Carduner, USAID's Regional Mission Director for Asia.

As part of this effort, Radiohead is releasing a music video on MTV tomorrow (May 1) to the track All I Need, from its album In Rainbows. Filmed by Oscar-winning cinematographer John Seale ("The English Patient") and award-winning director Steve Rogers, the video depicts a day in the life of both an affluent youngster and a child making shoes in a sweatshop, sending a message that everyone plays a role in trafficking and exploitation.

Radiohead is also inviting anti-trafficking organizations to distribute information about human trafficking at their upcoming concert tour through North America, Europe and Asia. "It is cool that MTV is taking on this issue. The video is a powerful piece, and I hope that the emotion of the song will jump out at people in the context of these images of exploitation," said Radiohead's Thom Yorke.

MTV is looking for innovative ways to present important issues such as human trafficking to its audience, said Bill Roedy, Vice Chairman MTV Networks. "Trafficking is a crime that violates the basic rights of its victims: the rights to freedom, equality, and dignity."

The USAID Regional Development Mission in Asia is working with MTV to raise awareness about the causes and consequences of human trafficking in the region. USAID-funded documentaries Traffic and Sold have been broadcast throughout Asia, are posted on the MTV EXIT website (www.mtvexit.org), and are distributed rights-free in DVD format. Plans to take the campaign to rural and urban areas in Asia are underway.

USAID is funding the production of the MTV EXIT films for Asia. Top Asian pop and film stars, including Lucy Liu ("Charlie's Angels," "Ally McBeal"), Rain of South Korea, Tata Young of Thailand, Lara Dutta of India, Christian Bautista of the Philippines and Kris Dayanti of Indonesia have volunteered to narrate the films in their native languages and in English.

The campaign capitalizes on their images and MTV's brand appeal, transforming people's views about trafficking and exploitation and provides a platform for NGOs, governments and law enforcement agencies to prevent trafficking and assist victims.

MTV EXIT television programming is produced rights-free and is free of charge for all broadcasters and organizations. The programming is also available to be streamed and downloaded from http://www.mtvexit.org.

For more information on USAID and its programs to combat human trafficking around the world, visit http://www.usaid.gov.

Category:

News & Politics

Tags:

• MTV
• USAID
• U.S.aid
• Radiohead
• EXIT

[pirilampa]

Amazing video.

Too bad Mtv will probably play a Addidas or a Nike advertisement right after this video.

[modernlifechews]

Radiohead is one of the few bands that has the balls to speak up.

[chombyex]

the dif in the lives of children in dif parts of the world. its really sad.

[Tazzahbee]

It's all very well and good saying that this is terrible, but who here is going to change their ways because of it?

[adubinair]

Actually Daniel Bascom The American Slave trade from 1600's to 1800's produced a one hundred million brought upon ships from West Afrika, only ninety million lived to see the horror of the American shores...

[DanielBascom]

This is one of the saddest things i have ever seen. Few people realise that there are more people in slavery today than there were at the time of the Abolition of the Slave Trade Act. The most conservative estimates suggest there are now more than 12 million people worldwide working as slaves.

[guliovictorio]

es una realidad que nadie quiere ver nosotros debemos detener esta injusticia saludos desde venezuela

[Tanavids]

Beautiful. It places so many things in perspective... I've shown it to a lot of people, and everybody is moved.

[TolekBanan69]

Yes, that's true!

[WorldSuperLegend]

Some things cost more than you realise....

Support the cause, help outlaw the demond that is human trafficking. Because every1 deserves to be treated equally, right?

[sihamze]

truth is shocking, and no body would like to face it.......... espiacially the rich country's kid

[gretch123321]

its so sad because you realise that while you're sitting at the computer watching videos, they are still working..and working...