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Cat Footwear Cinema Ad

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Uploaded by on Jan 20, 2010

Cat Clothing / Fold7 Earthmovers

One of our favourite pieces to date, this spot has been created for a cinema campaign based on a billboard run of the same style. The Time-Slice technique was used as a natural progression to capture three dimensional versions of the type of photography used in the stills campaign. We filmed at 1/1000th of a second with constant lighting to match-in with a hi-speed Phantom camera also running at 1000 frames per second, this enabled some really nice time ramps and live action match-ins.

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