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Project Re: Brief - Harvey Gabor - Re-imagining Coca-Cola, "Hilltop"

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Published on Mar 9, 2012

In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns.

See how Harvey Gabor, original Art Director of Coca-Cola's "Hilltop" came out of retirement to once again re-imagine his iconic ad in a film presented by Google and directed by Doug Pray.

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Top Comments

  • Brett Ruiz

    Brett Ruiz 1 year ago

    This is the reason I got into advertising. What a wonderful industry to work in.

    · 22

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  • Brett Ruiz

    Brett Ruiz 1 year ago

    R/GA

    · 2

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    in reply to onionboy23 (Show the comment)

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  • BAJO CERO

    BAJO CERO 2 months ago

    coca cola is dead

    ·

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  • Mauricio Conti

    Mauricio Conti 3 months ago

    Muito bom!

    ·

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  • Cameron Avery

    Cameron Avery 5 months ago

    Interesting video about advertising 

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  • basefunkid

    basefunkid 9 months ago

    your creativity gives me goosebumps (the good ones)!

    ·

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  • Stanislas Segard

    Stanislas Segard 10 months ago

    Where can we find the music of the last 1:30 min of the end if this doc?

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  • AmpouleRectale

    AmpouleRectale 1 year ago

    french fag speaking at 4:03

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  • dsattelmeyer

    dsattelmeyer 1 year ago

    sounds like no one ever bought you a Coke...

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    in reply to whiskeycricket (Show the comment)
  • Spacefish008

    Spacefish008 1 year ago

    very nice idea! i love it!

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  • Ramiro Ruda

    Ramiro Ruda 1 year ago

    The story is great but the result is strikingly similar to the pepsi social vending concept.

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