A study to determine the degree and direction of change in strategic styles over time was conducted. It used 1,515 test-retest sets of surveys covering a time span of 1 day to over 12 years. The study included 132 distinct firms/institutions including profit, non-profit, universities and governmental entities.
The research found that styles do change, although typically by modest amounts. Observed changes in dominant style are shown to be principally a function of the rank order (i.e., ordinal) measure rather than substantive changes in observable behavior.
The direction of change in styles is shown to be entirely predictable. The study was also able to isolate strategic styles that were particularly resistant to change.
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