Teradata PARTNERS 2011 Sneak Preview: Gregg Dertinger - United Healthcare

More Info http://www.teradatariver2.com ; Invitation: join@teradatariver.com

Gregg Dertinger
Director, Acquisition & Retention Marketing
UnitedHealthcare
gregg_l_dertinger@uhc.com
www.uhc.com

PARTNERS Session:
Wednesday, October 5th @ 11:00AM
Room 29 AB

PARTNERS Lunch Session:
Tuesday, Oct. 4 @12:00 - 1:30PM

"UnitedHealthcare is an operating division of UnitedHealth Group, the largest single health carrier in the United States. Our family of companies delivers innovative products and services to approximately 70 million Americans. In late 2009, the entire organization was given the directive by company leadership to "think locally and act nationally." In 2010, UHC began to build a strategy that would allow the company to deliver locally relevant and relatable messaging to business prospects in 110+ unique markets as part of their national direct marketing efforts. In addition, UHC began a second initiative to improve the quality of its data to increase the probability of reaching prospects at their peak buying interest. Learn how UHC leveraged Segmentation functionality from Aprimo Marketing Studio to significantly increase response rates and generate almost double the amount of new leads."

Category:

Science & Technology

Tags:

• Teradata
• PARTNERS
• Teradata PARTNERS Conference
• Gregg Dertinger
• United Health Care
• Acquisition
• Retention
• Marketing
• Retention Marketing
• UHC
• United Health Group
• Health Industry
• Direct Marketing
• Data Quality
• Peak Buying Interest
• Segmentation Functionality
• Aprimo
• Aprimo Marketing Suite
• Lead Generation