My Life - AIDS/HIV Awareness Campaign.
This video was made as part of a student marketing and video project at the University of Applied Sciences Vorarlberg. It was created for a target audience reaching from 18-25 years which are of middle class, upper middle class and upper class. So, to an audience which is at least to some extend aware of the problem already.
Our goal was to create a campaign which reflects a anthem to life. Contrary to most of the campaigns in the past which usually were either testimonials or those which threatened the viewers a la the motto "If you don't ... , then ... !", we believe that those types of campaigns wouldn't bring the desired effect by our target audience. We found it very important to not prohibit anything, but to make all the young people out there more responsible concerning their actions in conjunction to the issue of safer sex.
Our claim is "Life is precious. Protect it".
Directed and Produced by
Yves Roy
Michael Haberbosch
Roman Nöstler
Edited by Yves Roy
Narration by Yves Roy
Cast
Falk Neumann
Delia Kunz
Vanessa Schnurre
Simon Zwiebel Merz
Mathias Kiesenebner
Music
Thomas Newman (unlicensed)
Color Grading by Yves Roy
Special Thanks to
Falk Neumann
Delia Kunz
Vanessa Schnurre
Simon Zwiebel Merz
Mathias Kiesenebner
Robert Lang
contact2falk@gmail.com
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