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Maria vs. 1-800-flowers.com: Take user directly to advertised product

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Uploaded by on May 18, 2009

Maria's attention is drawn in by an online ad for a Margarita Bouquet. She clicks on the ad and is immediately disappointed when she is brought to a landing page on 1-800-flowers.com, instead of a page for the featured product. Usability testing highlight by: www.interfaceguru.com

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