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How to Design a logo - Time Lapse Logo Design (Sketching/Adobe Illustrator)

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Uploaded by on Sep 24, 2008

www.MMagic.net - Professional Graphic Design

I filmed myself from start to finish, the process of designing a logo and time lapsed the whole thing for your viewing pleasure! :)

The Logo:

The brief required me to design a logo for "Saniware" a company which specializes in sanitary wares and bathroom toilet fixtures.

It was essential for the logo to have a distinct logo mark. This mark must be modern, fresh, uncomplicated, bold, positive, and best of all elegant. It also must express modernism, design, high quality and eco-friendliness.

I hope you enjoy!

Cheers,
Mason Roberts

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Uploader Comments (MMagicDesign)

  • this guy has a lame hat

  • @mdelrosso hahahaha!

  • so what do the shapes, colors and typography mean in the whole logo?, where do you express what??

  • Well from the ideation stage you can see I was taking inspiration from water droplets and the many abstract forms they take. Also I based the logo loosely on the form of the letter 's'.

  • aah i see that knoww, but how did you choose the drawing that would define the company's corporate image? after all that drawing, how do you choose witch one is the most viable one??

    im gonna ask allot of questions, because this is what burns me more about design....>_>...i still cant get it right...

  • Well I pretty much know what one is right for the client, because it will jump out at me from the page! If you have invested enough time and thought into the brief then it will be easy to tell what design is true to the company! Cheers! :)

Top Comments

  • how long did this take you timewise?!

    especially the sketching

    btw. great tut.

  • jesus crist that intro was FRIKN AWESOME

    Nice tutorial by the way

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All Comments (108)

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  • WHYSOEPICBRO? Copy and paste to EPIC videos heh

  • Am I the only one that thinks this logo looks like shit, has no relevance at all to the product, and isn't recognizable what so ever?

  • The symbol looks like a sex position of the Kama Sutra, especially when you look at it up-side-down. The comma like shape is giving the 'S' shape a blow job. Nice process though.

  • mario?

  • Should have taken the logo and replaced the S in saniware with the logo.

  • @mdelrosso

    lol.. :D

  • @StritarD based on your level of experience, try a coloring book first.

  • @mdelrosso

    ...can you recommend one kind sir?

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