Advertising fast food to children and its major shift

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Uploaded by on Oct 19, 2010

Health researchers have complained that advertising to children has a link to the rising obesity rates in the world. Policies have been implemented to stop this but the advertising industry isnt giving in easily.

This is for a UOttawa class (CMN3165) with Professor Strangelove.

Sources:
McDonald's Corporation Annual Report 2009

Government of Canada. (Last updated October 1st, 2010). Mission Statement. Canadian Radio-
Television and Telecommunications Commission. Retrieved from
http://www.crtc.gc.ca/eng/home-accueil.htm (October 2nd, 2010).

Government of Canada. (Last updated August, 6th, 2010). Content of Advertisements: Children's
Advertsising, Ad clearance. Canadian Radio-Television and Telecommunications.
Retrieved from http://www.crtc.gc.ca/eng/info_sht/b300.htm (October 3rd, 2010).

Courtesy of Le Conseil des normes de la publicite.(© Copyright 1996-2009 Rice Wine
Communications, Inc.) Consumer Protection Act -- Quebec. Ad Regulations. Retrieved from http://www.pubzone.com/fc/child-que/index.cfm (October 5th, 2010).

Advertising Standards Canada. The Canadian Code of Advertising Standards.
http://www.adstandards.com/en/Standards/canCodeOfAdStandards.aspx
(October 3rd, 2010).

http://www.commondreams.org/views05/0522-20.htm
http://facts.randomhistory.com/2009/06/27_fast-food.html
http://www.wiley.com/legacy/products/subject/business/forbes/kroc.html
http://www.bnet.com/blog/advertising-business/how-mcdonald-8217s-happy-meal-w...
http://www.dailymail.co.uk/news/article-416425/Burger-King-drop-childrens-TV-...
http://www.bnet.com/blog/advertising-business/biting-the-hand-that-feeds-burg...
http://en.wikipedia.org/wiki/Fast_food_advertising
http://www.aeaweb.org/annual_mtg_papers/2007/0106_1015_2004.pdf
http://www.entrepreneur.com/tradejournals/article/163394871_4.html

All commercials are from YouTube.

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People & Blogs

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All Comments (3)

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  • People under 18 don't have full options when eating food outside of their homes. So most under 18's will go to places where by law they can go. This means fast food outlets.

  • Why Do you make more interesting facts for Quebec?

  • wow this is really interesting

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