Cereal Crimes

For more information: http://www.cornucopia.org/2011/10/natural-vs-organic-cereal/

"Natural" claims in the cereal and granola aisle mislead consumers. A new research study from The Cornucopia Institute indicates the "natural" claim is mostly meaningless marketing hype, in contrast to the USDA certified organic label which signifies the food was produced without genetically modified organisms (GMOs), toxic pesticides and other potentially dangerous synthetic inputs. Cornucopia and USDA research finds GMOs, and toxic pesticide residues, in "natural" cereal ingredients... and many "natural" brands are often priced higher than equivalent organic products.

Category:

Nonprofits & Activism

Tags:

• Cereal
• Granola
• Organic
• cereal
• granola
• Natural
• foods
• engineered
• organisms
• GMO
• food
• USDA
• certified
• organic
• Whole
• Foods
• Market
• genetically
• modified
• pesticide
• contamination
• synthetic
• ingredients
• health
• safety
• cancer
• ADD
• attention
• deficit
• disorder
• ADHD
• hyperactivity

[CornucopiaInstitute]

Thanks for all the interesting comments and the kind words. They really do mean a lot to us!

To answer R6bbie's question: yes! We would be honored to have those of you who are finding our work valuable to contribute, financially supporting our mission. It's easy to become a Cornucopia member by visiting our website.

Mark A. Kastel

Cofounder

The Cornucopia Institute

[neptronix]

Thank you for this !!

[popstar598]

Cereal Crimes / This Program was made Possible (HD)

[cocobrownallaround]

What upsets me the most is that the government is bedding down with these companies and allowing them to put toxins in our foods. It has to stop. Other countries have forced food companies to label their GMO foods, yet in the US food companies don't have to label these harmful foods. This is an outrage. Great video.

[djmopa]

The sad thing is with so many of these companies like Kashi and Amy's are are starting to cut back on their Organic products, it kind of makes me wonder, are the products that they do make that do say ORGANIC actually organic? What is the point for Amy's to make say 10 boxes of cereal and only have 2 of them be organic?

What is natural? According to the dictionary, the noun definition of natural means - an idiot., if you do not believe me, go look it up.

[61Fanatic]

I'm citing this video as a source of information on my big school project. But if anybody can clear this up for me, what was the kind of pesticide the woman said they were using?

[trple5]

It doesn't matter if it says USDA Oganic...it's all bullshit! There is no organic anything anymore! USDA backs Monsanto!

[LIFEIZTOOLTOOLIZLIFE]

yah, kashi $old out forever ago (yrs?) , never the same since. So sad. We LOVE EnviroKids - yum. always hard ta keep up doh. BigBig "THANKs" for providing this info.

~Peace~

[SprayOClockNews]

outstanding video! it is obvious that gmo is being re-branded as natural. none of the workers at wholefoods know which is gmo or not. i caught wholefoods selling gmo corn as ORGANIC will post a vid reply. they forgot to break off the baby mutants that grew on the side of each ear!!! normally onle one ear of corn grows per leaf on the stalk,

[corncobchowder]

@ronheri I'm not sure how you gathered that GM made the cut. Cascadian Farms cereals and granola are certified organic. The parent company General Mills, and I quote from the score card "corporate owner is one of nation’s largest agribusinesses involved in GMO/ chemical agriculture".