ANTI SMOKING CAMPAIGN: THE DENTIST commercial - READ INFO!

READ INFO HERE! (Subtitles below)

ANTI SMOKING CAMPAIGN "But I don't smoke".

Episode 1: The Dentist.

"But I Don't Smoke" - campaign. Concept: Every sin is forgiven as long as you do not smoke.

(The sin in THIS episode: A dentist mutilating a patient.)

Language spoken: Danish.

A controversial anti smoking campaign mainly aimed at teenagers.

The concept has already been a successful campaign in Holland. But this one is even more sarcastic. One has to think in new ways in order to touch the target group - teenagers, who are not affected by scare campaigns. There has been made 100s of scare campaigns with no effect and this one takes the campaigns to a new level. It has to be cool NOT to smoke, instead of being cool to smoke: You can do anything as long as you don't smoke.

This video only has few people who understand it (for now), because it's not the normal approach and far from ordinary people's way of thinking - it's to become a cult. Every episode ends with the line: "But I Don't Smoke".


(for further info/behind the scenes:
http://holmsteen.dk/anti_smoking_campaign.htm)

~

SUBTITLES:

Yes, that's right.

Please keep your head still.
We don't want to drill the wrong tooth.

There, there...

Try to look at the nice children's drawings.

Oops.

How annoying.
We have to use the other drill.

Remember to give it back.

But I don't smoke.

~


TANDLÆGEN
ANDERS FJELSTED

KLINIKASSISTENTEN
SOFIE LASSEN-KAHLKE

PATIENTEN
LYKKE SAND MICHELSEN

KOLLEGAEN
BAARD OWE




MANUS/INSTRUKTØR/PRODUCER
BENJAMIN HOLMSTEEN

FOTOGRAF/LYS
JAN AUGUST PALLESEN

TONEMESTER
JONAS LANGKILDE

PRODUKTIONS KOORDINATOR
CHRISTINA GUREWITSCH

KLIPPER
RASMUS HØGDALL MØLGÅRD

LYDDESIGN
BENJAMIN TELMÁNYI LYLLOFF

COLOUR GRADING
RASMUS LINDÉN

MAKE-UP
MARLENE SKJELMOSE

TEKNISK ASSISTENT
SIMON HILDEN

TANDLÆGEKONSULENT
CARSTEN HUDLEBUSCH

LOGO DESIGN
MORTEN KVIST

RUNNER
LINE RØIJEN

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ikke ryge rygning reklamefilm reklame commercial spec

Category:

Comedy

Tags:

• ANTI
• SMOKING
• CAMPAIGN
• DENTIST
• Fight
• Cancer
• director
• Benjamin
• Holmsteen

[elleOF67]

Can we get some subtitles or a translation or something?

[wam000]

Subtitles added to the info box top right corner.

[Ginster87]

Ok... if I saw this (in English obviously) it wouldn't affect me nearly as much as some I have seen showing the physical effects of smoking or real-life people who have suffered from smoking.

But I would imagine it would have more of an impact when seen as one of several different ads with the same catchline.

[wam000]

I agree.

This campaign is mainly for the ones who are not affected by the normal scare campaigns.

[Ginster87]

How is this an anti-smoking campaign?

[RavingRockets]

its like a horror movie

[akakirasmusisfani]

loooooooooooooooooool

[Berryxuixin]

lol

[pinkcheese000]

Dental Mask Mr. denitist..dental mask....

[wam000]

The concept has already been a successful campaign in Holland. You have to think in new ways in order to touch the target group - teenagers. There has been made 100s of scare campaigns with no effect and this one takes the campaigns to a new level. It has to be cool NOT to smoke. You can do anything as long as you don't smoke. I realise that very few people get it (for now), because it's not the normal approach - it's to become a cult. Every film ends with the line: "But I Don't Smoke"

[Ginster87]

I read the info before I watched it.

And I understand that's what the dentist says and the idea behind it. I just dont think it would have any effect on people's desire to give up smoking...