Lacta - "Love at first site" : start here

Only you can give a happy end to this interactive love story, shot entirely on location at the Greek island of Paros and in Athens, and presented by Lacta, the leading chocolate bar in Greece.

"Love at first site" is the story of how Petros, a young Greek man and Joanna, an English girl on vacation at the island of Paros, fall in love at first sight, and spend a magic week together, only to break up and never see each other again.

The story unfolds in flash back and users get to experience the love story from the beginning. Only through their actions and correct choices users can progress the love story and bring the two heroes back together at the big finale, two years after the events at Paros.

See the facebook page for behind the scenes information, and exchange your opinion about the film's ending. http://www.facebook.com/Loveatfirstsite

"Love at first site" is an awarded Branded Entertainment campaign for Greece's favorite chocolate, Lacta. It was created by OgilvyOne Athens in 2008 and the film was produced by MovieTeller Films.

The film was directed by Constantin Pilavios and the screenplay was written by Panos Sambrakos and Christina Sotiropoulou, on an original story by Panos Sambrakos. Cinematography was by Zoe Manta and the original music composed by Christos Triantafyllou.

Creative Director: Panos Sambrakos
Account Management: Christina Alifakioti
Art Director: Constantinos Demetriadis
Web Designer: Konstantinos Penlidis
Copywriter: Konstantina Chatzaki

The campaign has won the Gold Award in the Branded Content category of IAB's MIXX Awards 2009 in New York. It has also won a Bronze Award in the International category of MIXX Awards 2009 and a Bronze World Medal in the Confections / Snacks category of the New York Festivals 2009. It has also won honors at the Webby Awards 2009 and a Favourite Webside Award "FWA". It was also Advertising Age's "Idea of the Week".

Created by OgilvyOne Athens
http://www.ogilvyone.gr

Category:

Film & Animation

Tags:

• Lacta
• Interactive
• film
• movie
• Love
• Story
• Kraft
• Greece
• Paros
• Athens
• OgilvyOne
• Ogilvy
• Annotations
• Movie
• Film
• Greek
• English
• at
• first
• site
• in
• Action
• Tamta
• Constantin
• Pilavios
• cpil
• Panos
• Sambrakos
• Branded
• Entertainment
• Ιστορία
• Αγάπης
• Σοκολάτα
• Λάκτα
• Λακτα
• Ταινία
• Μια
• στιγμή
• εσύ
• κι
• εγώ
• signs
• choose
• your
• own
• ending
• The
• Time
• Machine:
• An
• Adventure!
• Choose
• Different
• Ending:
• start
• CHOOSE
• YOUR
• PATH
• game
• where
• YOU
• control
• my
• fate!
• Πιλάβιος

[phanistci]

imoun sta girismata pou eginan stin paro

[aRo0ulis]

ειν τελειοοοοοοοοοοοοοοοοο

[alziebiebdleLOVELOVE]

hahahahha...wow.

[prasinomata88]

stin paro odigaei jeep k stin athina auto to mikro autokinitaki? :P

[videoclipa]

Hey there ! Does anybody know if the full movie is released ? And where could i download it from ?!!

thx !

greetings ton Greece !

[JORDAN123ful]

pio tragoudi einai apo to 0:01 - 0:27 kai pio apo to 1:23 -1:45????

[SuperAmarylis]

απλα υπεροχο .........εστειλα κ γω την ιστορια μου.........η αγαπη τους ειναι πολυ συγκινητικη

[LactaFilms]

Είναι original μουσική του Χρήστου Τριανταφύλλου, γραμμένη ειδικά για το Love at first site. Δες melomusic teleia gr για περισσότερες πληροφορίες.

[LDT2010]

Sweet campaign!