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The Marketing Capability: The Future is Digital

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Uploaded by on May 3, 2009

From the past to the future Best Buy CMO Barry Judge tells the story of how Best Buy's Marketing Capability talks (and listens) to its customers.

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Education

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Standard YouTube License

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Top Comments

  • This is why Best Buy will continue to grow in a constantly changing landscape.

    Best Buy has the same ability to adapt and learn that makes a 12 year old better at video games than most adults.

  • Who dosen't love Best Buy?

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All Comments (23)

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  • Howzit...tell me please, what is the program or software used for the great effects and animation of the text in this great video?

  • The Future in Marketing is Digital

  • Nice!

  • best store ever of electronics thought also Fry´s hehe! greetings from México City!

  • I'll go ahead and admit it. I have a man crush on Barry Judge. Barry- let's do a collaboration video and make you famous. ;)

  • "talking with customers not talking at customers...you cant control the message, you're part of the conversation"

    ~Well done & said!

  • right on target. nice.

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