Credit Union Opportunities and Challenges in 2010

Robb Scott, President and CEO, Deer Valley Credit Union starts with the discussion of the challenging housing market in Arizona and his concerns about people walking away from their homes through foreclosure or short sell. Another main concern he discusses is about going back to basing loans on collateral value as opposed to being able to take the member's character into consideration. Scott believes member loyalty and re-educating members on the credit union difference are opportunities for 2010 and beyond.

Category:

Education

Tags:

• housing market
• Arizona
• foreclosures
• economy
• member education
• credit union philosophy
• member loyalty
• opportunities
• challenges
• credit union future
• credit union sustainability
• credit union marketing
• financial marketing
• ceo perspective
• Rob Scott
• Deer Valley Credit Union
• LemmonTree Marketing Group