Guinness launches its most ambitious ad yet. In a parallel with the way a pint of Guinness is created, the ad shows a group of men bringing "a world to life."
Taking on the extreme challenge of ...
Guinness launches its most ambitious ad yet. In a parallel with the way a pint of Guinness is created, the ad shows a group of men bringing "a world to life."
Taking on the extreme challenge of creating this epic ad, Director Johnny Green recruited an elite team including Oscar winning set designer Grant Major and Oscar nominated Director of Photography Wally Pfisher.
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All the people complaining about the ad need to realise that irrespective of whether you drink Guinness or not it's a Brilliant Advert that all that matters anything else is just bollocks
I am a young, white female who adores Guinness and, call me naive, but until I read all your paranoid rantings, the very thought that this stunningly brilliant advert was racist or sexist to any extent, never crossed my mind.
All this backlash by people saying that "It's just a commercial" are missing the point.
Yes, it's a commercial. Yes, it's trying to sell beer to its core demographic, which is predominantly (presumably white) men
But the question is: Why does an all male, all white creation story appeal to white men so much? Why would white men be put off by the inclusion of some women, or non-white people?
Or, if they wouldn't, why does Guinness think they would?
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Not a white guy. D:
Yes, it's a commercial. Yes, it's trying to sell beer to its core demographic, which is predominantly (presumably white) men
But the question is: Why does an all male, all white creation story appeal to white men so much? Why would white men be put off by the inclusion of some women, or non-white people?
Or, if they wouldn't, why does Guinness think they would?