an ABSOLUT VODKA x NeochaEDGE urban light graffiti collaboration

ABSOLUT Vodka recently teamed up with NeochaEDGE (http://EDGE.Neocha.com/ ) and EDGE Creative Collective (ECC) street artists Hurricane and Tin.g to paint up the town (Shanghai, that is) with the brand's new limited-edition "GLIMMER" bottle. We turned the GLIMMER bottles into illuminated "paint brushes," and, with some long-exposure photography trickery from ECC shooter Yocky Zhang, we had ourselves some good ol' light graffiti fun on the streets of Shanghai.

Working with ECC film-maker / videographer Jess Zou, we produced a short video piece documenting the creative process from inception to fruition. Check it out just below. The video is scored with a track titled "Originalism," an original piece of music we created with one of our favorite local indie electronic musicians, Beijing-based LIman.

Last but not least, remember to "Make The Present Exceptional."

Let us know what you think of the campaign and the content we created with the ECC troops. We look forward to hearing from you!

For more on this collaboration and the GLIMMER bottle, link here: http://tinyurl.com/2cu93on

Category:

Entertainment

Tags:

• absolut
• bottle
• glimmer
• hurricane
• jess zoe
• jimi zhang
• joe zou
• light graffiti
• light painting
• LIman
• make the present exceptional
• NeochaEDGE
• oops crew
• photography
• shanghai
• street art
• TBWA
• Tin.G
• typography
• visual arts
• yocky zhang
• china
• graffiti
• urban art
• EDGE Creative Collective

[azwethinkweizmm]

how do you light the bottle??? what did you put inside of it ?? please tell me , i need to make one my own =(