MICA/Etsy Workshop 2: Finding Your Market (Part 1)

Do you know the best market for your products? Can you pick your ideal customer out of a lineup? Finding your market is essential for success in any business. In this workshop, we'll look at the two elements that make up your market - the stuff you make (your products) and the people who buy it (your customers). We'll look into why serving a niche market makes good business sense, and why there really is no such thing as mass appeal. Then we'll talk about how you can conduct market research to build a detailed profile of your ideal customer. And finally, we'll tie it all together by looking at how you can use this information to pick the venues, locations, places, and times where you'll have the most success marketing and selling your products.

Category:

Education

Tags:

• MICA
• Etsy
• Workshop