ROI vs. "Impact on X": Impact is not ROI - Get it straight.

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Uploaded by on May 26, 2009

Just as I was ready to move on from the ROI discussion, I get drawn in again by SM and measurement "experts" talking about using Google Analytics to measure ROI. Nonsense. In this video, I expressmy displeasure with the incorrect use of "ROI" and the damage this has caused already.

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People & Blogs

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  • Okay....so did I miss the follow up video that gave the overview on how to measure ROI?

    I'm searching for the next video in this conversation.

    Help a sista out.

  • I like your wording "impact vs ROI" There are too many of these so called social media "Experts" that can not prove impact or ROI.

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