Just as I was ready to move on from the ROI discussion, I get drawn in again by SM and measurement "experts" talking about using Google Analytics to measure ROI. Nonsense. In this video, I expressmy displeasure with the incorrect use of "ROI" and the damage this has caused already.
Okay....so did I miss the follow up video that gave the overview on how to measure ROI?
I'm searching for the next video in this conversation.
Help a sista out.
acumenworks 2 years ago
I like your wording "impact vs ROI" There are too many of these so called social media "Experts" that can not prove impact or ROI.
zexsports 2 years ago