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What's innovation to you?

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Uploaded by on Mar 4, 2008

The team at COSTA IMC give their perspectives about what innovation means in marketing.

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Education

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  • If you attack a problem head-on, it will always see you coming; very few battles are won that way. When you approach it from a different angle, there is a moment of surprise- when the problem is vulnerable and unarmed. Every move you make at that moment, whether you win the battle or not, is an innovation.

  • Very good approach...

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