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Will King, King of Shaves (Inspiring Entrepreneurs: The Secret Ingredients)

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Uploaded by on Jul 7, 2010

Will King, founder of shaving brand King of Shaves, went from a career in sales and marketing to starting his own business. The King of Shaves brand has overtaken Wilkinson Sword and Nivea to become number two to Gillette in the shaving prep market in the UK, and the products are also taking off in the USA where they are now being sold in over 20,000 stores.

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  • A great summary of the current state of play in Social Media, something that even businesses with small budgets can easily utilise.

  • I enjoyed this evening, it was a really useful one, and got tons of positive tweets!

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