Potent Social Media strategies for Utilitiy companies
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Uploaded by RedMonkTV on Oct 18, 2011
UPDATE: If you can't see this video due to music licensing issues - I uploaded an alternate version to http://www.youtube.com/watch?v=7jv_WropOkI which should work - apologies.
I gave the closing keynote at the SAP for Utilities event in San Antonio, Sept., 2011.
The topic was potent social media strategies for utilities and in it I touched on social media for recruitment and retention, social media for internal communications, social media for brand enhancement and for building trust with an increasingly distrustful customer base.
I recommend strategies such as including building social media and gamification into energy management applications to increase engagement, as well as using social applications within the enterprise to attract and retain a younger workforce.
Make utilities cool and sexy places to work.
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