Published on Sep 6, 2012
It's no longer enough to be a social brand. In order to survive in today's business world, organizations must transform themselves into social businesses. One of the emergent trends we're tracking is the move from social to experiential, where social media plays one part in the greater production of everyday customer engagement. It's not just about technology — it's about technology enabling experiences that provide real value to customers, and helping them share that value with their communities.
About Brian Solis:
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.
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