How to create a sport: Xtreme Ice Skating - Business talk.

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Uploaded by on Jul 31, 2011

http://www.xtremeiceskating.com

This video is a brief overview of how to create an extreme sport. There are too many concepts to list here but the video covers basic and intricate concepts in branding, brand associations, consumer perceptions, psychological continuum model, product life cycle, market trends, market life cycle, market analysis, entrepreneurship, the construct of what makes sport - sport, and etc...

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  • thank you for the new found knowledge...

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