Digital Marketing Lecture: Developing Digital Marketing Strategies & The 4 Ps of Digital Marketing

This video covers lectures four and five (of eight) of Digital Marketing (DMK201 at www.OnlinePIU.com) taught live on www.eduFire.com by Ryan Busch.

The first digital marketing lecture (Lecture 4: Developing Digital Marketing Strategies) covers the following learning objectives:

-Formulate market and product development strategies to build a strong digital presence.
-Distinguish a business from its competitors through an online value proposition.
-Develop components of digital marketing strategy through the execution of key decisions.

The second lecture (Lecture 5: The 4 Ps of Marketing in the Digital Realm) covers these learning objectives:

-Contrast a business's online and in-store applications of the marketing mix.
-Evaluate digital marketing strategies for product/service development and brand perception measurement.
-Create product and pricing strategies for SMART digital marketing objectives.

Category:

Education

Tags:

• 4ps
• digital marketing
• digital marketing course
• digital marketing lecture
• dmk201
• malcolm gladwell
• marketing
• marketing mix
• piu
• place
• price
• product
• promotion
• tipping point
• SMART