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The Branching Pattern in Design

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Published on Mar 14, 2012

Maggie Macnab demonstrates how she uses patterns of nature in design for seamlessly beautiful and effective visual communications. In this example, the branching pattern is embedded into a logo for ISTEC (acronym for the University of New Mexico-based Ibero-American Science and Technology Educational Consortium) to intuitively communicate movement through the pattern of branching that moves energy from one place to another.

ISTEC is an international tech transfer non-profit whose purpose is to source and provide software, hardware and training to universities in Central and South America (and the Iberian Peninsula). The tech companies, in turn, hire from a pool of the best students, reinforcing the reciprocal nature of energy transference between people, cultures and disciplines.

From her new book, "Design by Nature," http://www.designbynaturebook.com.

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