Hershey's Kisses - Night at the Museum - Battle of the Smithsonian Commercial

Asylum and Hershey's Sneak A Late Night Kiss At The Museum

THE BRIEF:
In a spectacularly animated spot for Hershey's Kisses, Piotr Karwas and the VFX team at Asylum have crafted an instantly memorable tie-in with the soon to be released 20th Century Fox feature Night At The Museum: Battle Of The Smithsonian, via Arnold NY.

It all starts on an assembly line where the world's most famous chocolate treat, Hershey's Kisses, are being made. As they move along the conveyor belt and are swathed in their shiny foil, they are promptly delivered to destinations all across the word, including the information desk at the Smithsonian Institute. In the clever tie-in with Night At The Museum: Battle Of The Smithsonian, a prehistoric dinosaur springs to life upon seeing the tasty chocolate treats and dives into a bowl of Kisses, flinging them across the museum to share with the other relics.

Featuring animated dinosaur bones, a brilliantly crafted replica of the Smithsonian and an imaginative take on the Hershey's Kisses factory, this enchanting spot showcases the unique eye catching animation and VFX Asylum has become known for.

THE CREDS:
Client: The Hershey Company
Spots Title: Kisses/Night at the Museum
Air Date: May 2009

Agency: Arnold NYC
CCO: John Staffen
Copywriter: Meghan Williams
Art Director: Nate Guillard
Senior Producer: Jennifer Picarelli

Post/Effects: Asylum
Animation Director: Piotr Karwas
Visual Effects Supervisor/ Lead Compositor: Paul O'Shea
Executive Producer: Michael Pardee
Producer: Mark Allen Kurtz
Bidding Producer: Michael Hanley
Coordinator: Jennie Burnett
CG Supervisor/Lighter: Bret St. Clair
Lead Modeler: Greg Stuhl
Modeler(s): Josh Robinson, Toshihiro Sakamaki
Image Modeler: Eddie Offermann
Animator (s): Craig Van Dyke, Steward Burris, Samir Lyons
Rigger (s): Omar McClendon, Adam Sidewell
Lead Matte Painter: James Lee
Matte Pinter: Eric Carter

Music: Human

ABOUT ASYLUM:
Asylum is a premier visual effects and design company, handling high-profile features, commercials, music videos, and emerging media content for web and mobile platforms. Asylum created the visual effects for such films as the upcoming Terminator Salvation, The Curious Case of Benjamin Button, Pirates Of The Caribbean ll & lll, Master And Commander: The Far Side Of The World (Academy Award and BAFTA nominated), Moulin Rouge, Minority Report, Phantom Of The Opera, Mel Gibson's Apocalypto, Tony Scott's déjà vu, Man on Fire & Domino and Ridley Scott's Black Hawk Down. Asylum has done spot work for brands such as Hershey's, Nike, Sony Playstation, Coke, BMW, Gatorade and Visa. In addition, Asylum Design has created award winning title and graphic design work for such films as Tim Burton's Charlie and the Chocolate Factory, Bedtime Stories, X-Men I & II, The Island, Bad Boys II and XXX.

For more information, visit: http://www.trustcollective.com/portfolio/content/asylum_hersheys.htm

Category:

Entertainment

Tags:

• asylum
• hershey's
• hershey
• hershey's kisses
• kisses
• hershey's kiss
• kiss
• chocolate
• night at the museum
• smithsonian
• museum
• ben stiller
• dinosaur
• night
• natm
• vfx
• commercial
• spot

[smartbro678]

lol dyum dyum hahahahahaa

[gef41291]

High Ho from disney's snow white and the seven dwarfs.

[michelle04191]

i lovvvvvvvvvvvvvvvvvvvvvvvvvvvv­ve this  Chocolate lol

[dinofelis1]

dum dum!

[stevethemeave45]

i think it's the easter island head that does it.

[ELITEHAMSTER123]

thats where its from!!!! I heard it like 50 times as a baby, but i couldnt remember from where! Thanks!

[ELITEHAMSTER123]

that song sounds familiar, but i cant remember what it is called