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Viral Marketing & Messaging, Fionn Downhill at SES San Jose

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Uploaded by on Aug 22, 2008

Fionn Downhill of Elixir Interactive talks with John Mulligan of SEO-PR about viral marketing campaigns following her ""Igniting Viral Campaigns"" session at SES San Jose 2008. Downhill analyzes negative and positive viral discussion and where a search engine marketer fits in that world in terms of trying to control negative conversations and attempting to foster positive conversations in viral marketing.

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Howto & Style

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  • excellent work!

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