The effects of social media on buzz (1 of 2)

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Uploaded by on Nov 10, 2011

Emanuel Rosen presents a new, state-of-the-art look at the principles at work in social networks that affect word of mouth communication. What are the implications of these principles for business marketers? How have the fundamentals of social networks changed in the era of LinkedIn, FaceBook and Twitter?
mobium is the transformative business branding firm dedicated to b-to-b marketers who want to disrupt the outmoded conventions of their industries. we change things. we believe in change. we see things differently, think differently and do things differently. we help change agents craft their brand strategies, create authentic brand experiences and powerfully communicate them inside their organizations and outside to the world.
Mobium's New Paradigm Series explores the revolutionary changes that are altering business-to-business marketing.

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