Teradata PARTNERS 2011 Sneak Preview: Jo Boswell - British Airways

More Info http://www.teradatariver2.com ; Invitation: join@teradatariver.com

Jo Boswell
Head, Revenue & Customer Analysis
British Airways
jo.boswell@ba.com
www.ba.com

PARTNERS Session:
Tuesday, October 4th @ 8:00AM
Room 30AB

"In the volatile and data intensive airline business, effective metrics and quick action are essential. But in a complex business where revenue management, sales, and marketing need to work in an integrated way, being focused and addressing problems takes priority over "finding culprits".
British Airways competes with an overarching performance management process encompassing all commercial activities. Operating on a weekly, monthly and quarterly basis, and ranging from long term forecasts, through to monitoring activities, the process ensures visibility, clear communications and accountability for decision making.
Built around a single version of the truth, and tools delivering consistent information to a wide audience, the process reduces time to action and increases depth of response. The airline is adapting the approach for its joint ventures, whilst becoming increasingly focused on margin and contribution, not just revenue."

Category:

Science & Technology

Tags:

• Teradata
• PARTNERS
• Teradata PARTNERS Conference
• British Airways
• Jo Boswell
• Airline
• Metric
• Revenue Management
• Sales & Marketing
• Marketing