Building Brand Wealth- OBL and his use of Social Media

The image was global, and for many, disturbing. OBL He established a vast network that operated under the radar while he built a global terrist network with worldwide noteriety. How was this single individual able to accopmlish this amazing feat? Needless to say he was able to gain frequent access to the media every time his group carried out a terriristic act. But he was one of the early benefacters of the reach and personal connection through the use of social media. His vision and message was clear, he had a great management team and of course and an effective training program which incorporated the the social media channels open to them.




(Disclaimer-we do not believe in the Objectives, philosophy, terroristic practices, tactics, nor-is this an endorsement or representation of the way he executed his plans. We utilize this example to illustrate a relevant topic within the scope of producing results in the branding process. The lessons we can take from this are educational and intentioned to promote capitalistic ventures as it relates to his branding and marketing success).

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People & Blogs

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• Tags: social media
• marketing
• Osama Bin Lauden