'Mammoth™ Modern Insulation' TVC -- Nikolai

Meet Prince Nikolai Stroganov III, the ultimate warmth lover. Nikolai lives the life of luxury, complete with servants, porcelain bowls and lots of lovely Mammoth™ beds.

To help create our warmth-loving cat we drew inspiration and reference from a variety of internet cat memes - and our own pets.

The result was a Russian cat named Nikolai who dislikes the cold and feels vastly superior to his 'servant' owners.

This is the first in a series of Mammoth™ 'Nikolai' ads - we'll post the new ones on this channel as they go to air.

Mammoth™ Modern Insulation is 100% polyester. It is made using material from recycled plastic bottles, exactly the same material found in many pillows and duvet inners. It contains no glues or formaldehyde and is safe (for cats and people!) and easy to handle, requiring no protective clothing or masks. It does not break down or lose its loft over time.

To find out more about 'Mammoth™ Modern Insulation' visit mammoth.co.nz or phone 0800 MAMMOTH.

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  People & Blogs

[nataliathecoolgirl4]

Can anyone tell me what the music in the background is??

I'd love to play it on the piano.

P.s. love the ad! :)

[mammothnz]

Thanks Natalia. The music in the advertisement is called "Firefly - (Russia)" by Brandon Visel. You can hear the full 6 minute track on-line - I'll add the link on our Facebook page.

[dassenach]

Could it be that it's not an Henri ripoff?

Call it an "homage".

Better, yes?

[kfenton1]

I love this ad - probably what's going through the cat's head ... 'walking dinners'

[nzporo]

luuuuuuuuuuuuuuuuvvvvvvvvv this ad! Mammoth insulation rules!

[kcjamesify]

this cat becomes immortal at 0:02

[Megan O]

This is one of the best ads on TV in my opinion. Nikolai is adorable, and I love the scene with the ducks! Having him have a Russian accent makes the ad ten times funnier if you ask me xD

[Kirsty Hughes]

A Ragdoll :)

[Alex Hendry]

Does anyone know what breed of cat this is?

[BanquetNZ]

I only drink from porcelain!



[fuifuimoimoi117]

ceiling cat lol - 0:23