Dieter Rams: Less but Better

Comments For a design publication im pretty disappointed you guys dont have an html5 fallback for video for those of us on iOS devices. Thats like not supporting users on internet explorer, your leaving out a huge segment of users. Oh and its easier to implement and faster for users. Johnny Ive would not be happy. Mark 11/25/2011 I want more from Dieter, there was no conversation in the magazine and there was only slightly more online. I really appreciate you covering industrial design, but more please. justin 12/04/2011 I second the comments of Justin, Dieter Rams is one of the most interesting people out there, and whenever you publish something about him it stops me in my tracks-literally, but you need to provide more content regarding such an important, significant person. It's akin to eating filet mignon, but the piece is just ridiculously small. Aaron, I'm really envious you had a chance to meet DR. Be interesting to know what you took away from that. Any surprises, etc??? I would give anything to meet this guy. Duncan 12/12/2011 RSS Feed Comments RSS Feed Add a Comment Name: Diana Email (not displayed): diana@dwell.com Website (include http://): Comment: Related Videos, Articles, and More

We spoke one-on-one with industrial design pioneer Dieter Rams at a retrospective of his work now on view at the San Francisco Museum of Modern Art. In his 40 years at the German company Braun, Rams saw through one of the most well-articulated complete design visions in history. From the stereos, household appliances and electronics he designed for Braun to his classic shelving system for Vitsoe, Rams's formidable fingerprints are all over post-war material culture. We asked this icon how his ten dictums of good design stand up now, how he captained Braun's ship for four decades, and who on the contemporary design scene is getting it right.

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Howto & Style

Tags:

• product design
• industrial design
• Braun
• Vitsoe
• Dieter Rams
• Dwell
• Dwell Magazine
• SFMOMA
• Aaron Britt