DHL Marketing Stunt in Hong Kong Subway

Fantastic marketing stunt from DHL in the subway of Hong Kong - Well executed.

Category:

Travel & Events

Tags:

• marketing
• stunt
• DHL
• Hong
• Kong
• Subway
• MTR
• innovative

[dabuceta]

It was the Causeway Bay MTR

[dabuceta]

It was in March I believe. The MTR (Metro) in Hong Kong is the launch platform of a lot of marketing campaigns, because of the huge exposure.

[crazyball8e]

March? You mean this year?

[dabuceta]

Yes - March 2007 ;)

[martinkwok8]

intelligent marketing method plus it is very creative

[chickengeorg123]

loool, realy cool escalotor

most greatest advertisment in puplic

[dan1201]

DHL sucks !

[mutimerc]

false advertising... wow... I've worked for DHL for almost 7 years now... why do they try and make the public believe such bull about their low-quality (behind the scenes) standards...? I Say DHL should cut their advertising costs, and use that waste of money to improve warehouse equipment/scanners/more staff/safety/ employee appreciation... All they do is set themselves up for failure when they give clients high expectations.

[mutimerc]

false advertising... wow... I've worked for DHL for almost 7 years now... why do they try and make the public believe such bull about their low-quality (behind the scenes) standards...? I Say DHL should cut their advertising costs, and use that waste of money to improve warehouse equipment/scanners/more staff/safety/ employee appreciation... All they do is set themselves up for failure when they give clients high expectations.

[cpklau]

The traffic jam is created by someone who is really creative in HK, the best DHL MTR marketing campaign in Hong Kong !

[Fuenkchen311]

Tolle Werbeidee!! Das fällt auf jeden Fall auf nd man erinnert sich dran!!

[rafaeldn]

fantastic!