Give them an opportunity to fulfill the future.
In Taiwan, Amway built a successful program in partnership with its distributors called Hope Maker. In this program, distributors sell products like hats, umbrellas and scarves that are assembled by people who have mental or physical disabilities, or burn victims. They partner with local charities like the Sunshine Social Welfare Foundation and Li-Da Training Center for Disability. This Supportive Employment concept provides meaningful job skills and employment through sewing and packaging. The products provide a way to raise money for the organizations that run the programs.
Since 1999, Hope Maker has donated NT$ 16 million ($510,000 USD) to non-profit organizations. It has become a well-known cause in Taipei and across the country, with distributors and independent bloggers chatting about the program and its impact. Amway even launched a television commercial this year to raise awareness of the cause and inspire kids to dream big. The slogan for Hope Maker is translated as: Give them an opportunity to fulfill the future.
Amway is a company that offers opportunity, says Martin Liou, Amway Taiwans Managing Director. Some people do not need the business opportunity now, but they do need hope. We want to offer hope to people others might consider hopeless, with the ultimate goal of making them independent. Its the same concept that we offer to our distributors. Hope Maker has been a great success. But we knew we could do more.
You can read more at http://www.hopemaker.com.tw (This website is written in Chinese)
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