You Can Make a Difference

A TV public service announcement is asking Canadian families to make a difference by enjoying safe, wholesome, economical pork products. The main message, You Can Make a Difference - Put Pork on Your Fork, is intended to support farm families in the Canadian pork industry that are in crisis.

An Ontario veterinarian, Dr. Martin Misener of Linwood Veterinary Services, has stepped up to the plate with his own money and paid for the production and media for a 30 second TV advertisement. He wants to make a difference and is asking consumers to make a difference by buying and enjoying pork products year round.

Speaking from personal experience, Dr. Misener said, I completely empathize with struggling pork producers because I lived through my parents farm bankruptcy in the late 1970s and the current industry crisis is worse than that.

The pork industry has been suffering under difficult financial conditions for almost three years and needs some good news! Hog prices have been low and were starting to recover when misinformation about the H1N1 virus got into the news and deterred some consumers from buying and consuming pork. Farm families are being forced to leave the industry with devastating impacts on their families lives.

There has been a deafening silence on the promotional front during these hard times said Dr. Misener, and this announcement was produced to help break that silence.
In the public service announcement Misener appeals to Canadian families to help one another. Just by choosing pork more often at the grocery store, Canadians are reaching out to other families in the Canadian pork industry, he said. Targeted primarily to the food shopper and decision maker, females between 25 and 45 years of age with families, Miseners message is a call to action for all Canadians.
Dr. Misener also expressed the hope that this public service announcement will bolster the morale of pork producers when they see that someone has stepped up to make a difference.

The campaign, produced by Dog & Pony Productions Inc. of St. Thomas, will run in southwestern Ontario from Windsor through Toronto from late July to late August.

To get on board the You can make a difference campaign and for more information, contact Dr. Martin Misener at 519-698-2610 or martin.misener@linwoodvet.ca or Lori Moser at 519-684-6805 or lori.moser@rogers.com.

Category:

Education

Tags:

• Families
• Pork
• Pork Products
• Pork Industry
• Pork Producers
• Farmers
• Veterinarians
• Safe Food
• Wholesome Food
• Economical Food