PIASC: Choose Print

http://www.chooseprint.org

There's a lot of misinformation about print these days. "Print kills trees"..."Print is less effective than digital"...and so forth. But the truth is, print is not only a powerful and extremely effective communication medium, it's also renewable, recyclable and sustainable. Print has a very strong story to tell, and PIASC's new "Choose Print" campaign is designed to tell it.

Category:

Science & Technology

Tags:

• print
• printing
• ChoosePrint
• media
• ROI
• sales
• revenue
• medium
• digital media
• advertisers
• advertising
• PIASC
• misinformation
• trees
• renewable
• recyclable
• sustainable