Uploaded on Mar 30, 2010
Audi broadcast its first film short March 24, just days before the first race of the FFSA GT3 Championship at Nogaro (April 3-5). For the 47 second spot, Audi turned to Olivier Megaton, director of films like the Transporter 3.
The film communicates the sensations experienced by a driver just a few seconds before the start of a race. Through fast cuts, viewers can read the stress of the driver in his eyes and share in the concentration and motivation he then feels.
The eye of the driver is a real measure of his dexterity and agility. Drivers analyze their environment at a higher rate of speed, which makes vision essential in his or her success. It is a lens, a window into his emotions and the intensity of the moment on which the camera chooses to focus throughout the film.
The macro shots to the face, slowed and accelerated, are relayed with fast cuts to give the feeling of intensity and stress. The accompanied sounds of breathing and of the beating heart reflect that tension felt while at the wheel not just at the start but also during the race.
Agency: Fred & Farid PARIS
Advertiser: AUDI FRANCE
Managers advertiser: Bruno Gisquet David Dargaud, David Piperaud
Executive Creative Directors: Fred & Farid
Copywriters: Fred & Farid
Art Directors: Feng Huang, Eric Landowski
Responsible Agency: Fred & Farid, Daniel Dormeyer, François-Xavier de Seze
Director: Olivier Megaton
Cinematographer: Roman Lacourbe
Producer: Jerome Lateur
Senior Production: Mehdi Sayah
Postproduction: Clara Vincienne
VFX / Special Effects: Mac Guff / Rodolphe Chabrier
Editor: Camille Delamarre
Music / sound design: Frédéric DuboisActeur: Adrian
Find more Audi news and original features at http://www.fourtitude.com.
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