Interview with Mark Mulligan, Forrester Research: finding industry's bright SPARC

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Uploaded by on Jan 25, 2011

Digital music analyst Mark Mulligan spoke to MIDEMBlog just after his much-discussed MidemNet presentation, at which he launched the notion of SPARC: his answer to the music industry's difficulties. Watch & learn!

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  • Outstandingly clear and challenging presentation. Anyone starting a new digital music business needs to address the questions posed by Mark Mulligan and answer them - squarely!

  • Excellent....the boy knows his stuff. I'm still reeling from the realisation that I am now too old to even have a demographic bracket. Gutted!!! Nice cllar by the way...laaarge!

  • well seen! thank you for sharing your perspective.

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