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Corporate Blogging: Working in a Highly Regulated Industry

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Uploaded by on Jun 16, 2011

Learn More at OpenView Labs: http://labs.openviewpartners.com/topic/customer-development/marketing-influen...

Does working in a highly regulated industry prevent you from marketing with corporate blogs and social media? Not at all, according to Tom Johansmeyer, group marketing director of Cross Border. In this video, Tom says the key is all about respect.

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