Melvin the Magical Mixed Media Machine

Melvin the Magical Mixed Media Machine (or just Melvin the Machine) can be described as a Rube Goldberg machine with a twist. Besides doing what Rube Goldberg's do best - performing a simple task as inefficiently as possible, often in the form of a chain reaction - Melvin has an identity. Actually, the only purpose of this machine is promoting its own identity.

Melvin takes pictures and makes video's of his audience which he instantly uploads to his website, facebook and twitter account. Besides that he makes his own merchandise. All of this within 4 minutes of craziness which you just have to witness yourself.

melvinthemachine.com

Concept & art direction: HEYHEYHEY | Designteam De Ploeg: HEYHEYHEY, Frank Winnubst, Bas van Hout, Bart Bekker, Jeroen Hezemans, Wouter Corvers, Bram de Vries, Dick Lafeber | Directed & produced by: HEYHEYHEY | Steadicam operator: Joost van Poppel | Focuspuller: Adriaan van de Polder | Boom operator: Andre Philips | Sound mixed by: Bram Meindersma | Editing by: Sander van der Aa | Music: Woody & Paul | Sponsors: MU, The Cre8ion.Lab, De Ploeg, Municipality of Eindhoven.

• Category

  Film & Animation

[erdweigerer]

Very cool machine, but very poor camera. Why is it so blurred most of the time, and did the camera team have no plan on whats going to happen? So much work for such a bad video. I would sack those camera-people for shure (if hired anyways...)...!

[Sashka Davidenko]

operator work sucks.

[xxxx11235xxxx]

how much time did it take to build that?

[comdeybombe]

hammer

[King TuT]

omg my name is melvin...awesome

[Nellie K. Adaba]

Looks like sci-fi

[yvette felice]

amazing plan!!!

[Grace Oakey]

why be critical of the cameramen when the objective of the video is awesome? who cares?

[SparklingRedRuby11]

DUUUUUUUDE this is epic! :D

[rwlovett]

The fire then burnt the warehouse down...

[kimbruce47]

This is soooooooooooooooo coolllllllllllllllllllllllllll­llllllllllllllllllllllllllllll­llllllllllllllllllllllllllllll­l!!!!!!!!!!!

[xyanide1986]

Shit camera work, also how is this mixed media? I don't see skype sending a message to a phone that starts vibrating and continues the flow again.