Report From World Scent-Marketing Conference

NEW YORK (YouTube.com/AdAge) -- The first international conference on scent marketing drew attendees from 20 countries to the New York Mariott Marquis hotel. And the Scent World Conference also showcased an amazing array of technologies for dispensing, embedding and transmitting smells in spaces as small as supermarket product packages and as large as entire sports stadiums. Author and keynote speaker C. Russell Brumfield declared that scent delivery systems have become a medium in their own right.

Category:

Howto & Style

Tags:

• business
• news
• marketing
• advertising
• scent
• scents
• smell
• smells
• odor
• odors
• fragrance
• fragrances
• perfume
• perfumes
• toiletry
• toiletries
• essence
• sensual

[babyberryfairy]

So true what he is saying. just bought this product for my clothing store and so far it has worked a treat. Very please! aromatise.co.uk

[CursosCPT]

Marketing olfativo está invadindo o mercado - O conceito contribui para um melhor desempenho das vendas. Uma nova onda está invadindo o mundo do marketing. Ou seria maresia? É a estratégia do marketing olfativo, que consiste em criar uma identidade para marcas a partir de cheiros. Essa tem sido tão bem sucedida que, em alguns casos, os consumidores querem levar o aroma dos pontos de venda para casa...Leia a matéria completa em: cpt.com.br/noticias/marketing-­olfativo-esta-invadindo-mercad­o

[pearlie38]

Hm...Scent as something that's "tattooed" in the brain ......never thought of it that way but yes, so true.

[internettopmentor]

As a marketer i have to say this vid went over my head and i was like WHATTTT?!!

[bryananderson1979]

what a complete wang ker