Wholefoods Opera BSO
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Uploaded by BSOmusic on Mar 25, 2010
On Wednesday, March 24, 2010, shoppers at Whole Foods Market in Harbor East Baltimore received an unusual surprise. Singers from Washington National Opera's (WNO) Domingo-Cafritz Young Artist Program disguised as Whole Foods employees were embedded throughout the store.
All of a sudden, the introduction to Giuseppe Verdi's "Libiamo" or (Drinking Song) from La Traviata blasted over the loudspeaker. Then those same "employees" broke into song and performed the entire opera scene for confused and amused Whole Foods customers.
This non-traditional performance is part of the Baltimore Symphony Orchestra's ongoing mission to make classical music more accessible. The BSO and WNO thank Whole Foods Markets for partnering for this event.
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Top Comments
All Comments (32)
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Minunat !!! Felicitari !!!
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Toss in some fresh organic celery and I'm there!
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Heh! This was for free. And the Wholefoods customers were MUCH more receptive than the others. So that even the performers seem to enjoy it more. That's how it is with art. The best outreach imaginable.
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This cracked me up, this is great!! now I want opera in my supermarket!
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Hmmm.... the exact same stunt that Opera Company of Philadelphia did at the train station there... I wonder which one came first...
It's a nice idea, but I wish they had used a soprano and tenor who could actually sing the music as it's written, and in tune! Too much to hope for?
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@lovemypiano111 They are well heard because they are opera singers. They are heard clearly in a large theater over the orchestra, surely they can be heard in a small store. They probably hid something for recording nearby. I do also wish they've done more of it and with different selections - Rigoletto, Carmen - and in a place where there are more people, it's a great way to introduce people to opera.
1 year ago 3
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Absolutely Fantastic!!!!!!
1 year ago 2
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I wish the Vancouver Opera Company would do this!
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The magic of the voices is all the more stirring for having burst from the humdrum surroundings.
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Wonderful! Whatever it costs! This a lesson all retailers should learn.
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No wonder Whole Foods' prices are so high! :)
duck24x 1 year ago 8
Now show the burning-at-the-stake scene from Verdi's "Don Carlos".
duck24x 1 year ago 6