Jeremiah Owyang at the Mobile Marketing Strategies Summit in San Francisco
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Uploaded by gsmi88 on May 3, 2011
Jeremiah Owyang of Altimeter Group discusses mobile marketing at the GSMI MMSS in San Francisco. Brands must first understand how consumers are using mobile devices, and social channels before they implement and build their own applications and mobile efforts. This presentation will provide an over arching strategy on how to approach the mobile space and provide specific data on how consumers are behaving as they communicate with each other, and use social behaviors.
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